VARIHOPE achieves a breakthrough in Qoo10 sales, surpassing 100 million in daily revenue within just two weeks of starting sales.
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Seoul, Gangnam-gu, Teheran-ro 7-gil, 22, 9F, 918
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info@forsit.co.kr
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New positions available at Forsit
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Global Brand Accelerator
Key Challenges
To quickly promote VARIHOPE in a situation where the brand awareness was low in the Japanese market, it was crucial to collaborate with partners who had a deep understanding of the market and expertise in channels.
INFLUENCER MARKETING
To execute highly effective influencer marketing on a limited budget, a local channel strategy was crucial.
MARKET EXPERTISE
To ensure that the executed marketing translates into sales, a strategy was implemented to guide users to land on Qoo10, and efforts were made to simultaneously increase the conversion rate on the sales site.
Outcome
1 DAY SALES
100M
VARIHOPE, sales started on Qoo10, reached a maximum daily revenue of 1 billion within 2 weeks.
INFLUENCER MARKETING
Based on a deep understanding of influential SNS channels in Japan, influencer seeding was conducted, and this had a significant impact on promoting VARIHOPE's products within a short period.
MARKET EXPERTISE
Guiding the landing page to ensure that the effects of marketing lead to Qoo10 sales, ultimately achieving significant success by surpassing 1 billion won in daily sales within just 2 weeks of starting sales.
1st
Top Ranking
+100,000
From top 3 SKUs Sold Monthly
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