Achieving 1st place in the Amazon US feminine hygiene category, Samyang reached daily sales exceeding 50 million won.
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Seoul, Gangnam-gu, Teheran-ro 7-gil, 22, 9F, 918
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info@forsit.co.kr
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New positions available at Forsit
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Global Brand Accelerator
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Key Challenges
As a latecomer entering Amazon US, the challenge was to establish a competitive edge against existing brands and increase sales in a market where the brand had no recognition.
MARKET EXPERTISE
Expertise in the US market, especially on Amazon US, was crucial to position the brand strategically in the gaps between existing brands and gain a foothold in the target market, different from the domestic market, leading to increased sales.
BRAND AWARENESS
With no existing brand awareness, a strategy was needed to quickly reach and inform a large number of consumers.
Outcome
OUTCOME AVG. GROWTH in 2023
370%
Achieving the top position in the Amazon US feminine hygiene category, with daily sales exceeding 50 million won.
MARKET EXPERTISE
The winning strategy that made many domestic brands successful in the Amazon US market, mostly as latecomers, is enabling OCBON. Currently, the top three products generate stable sales, selling over 5,000 units per month in the target market.
BRAND AWARENESS
To boost brand awareness, we utilized our Influencer Pool to create a diverse range of content, ensuring consumers had maximum exposure. As a result, the OCBON name became synonymous with organic sanitary napkins, achieving the top spot on Amazon US and effectively establishing our brand presence.
1st
Top Ranking
+5,000
From top 3 SKUs Sold Monthly
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