LG Household & Health Care's new brand topped the beauty category on Amazon US, securing the 1st spot in sales among newly launched brands in 2023.
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Seoul, Gangnam-gu, Teheran-ro 7-gil, 22, 9F, 918
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Global Brand Accelerator
Key Challenges
To quickly raise awareness for over 15 LG Household & Health Care brands in the local market, an aggressive market entry strategy was necessary.
MARKET EXPERTISE
For the initial entry of 15 brands into Amazon US, a deep understanding of the channels was crucial. Crafting positioning strategies for each brand based on this understanding was key.
BRAND ROYALTY
While LG Household & Health Care had existing brand awareness, the challenge lay in fostering preference and customer loyalty amid intense competition in the market for LG's branded products.
Outcome
OUTCOME GROWTH in 2023
770%
In 2023, LG Household & Health Care's newly launched brand became the top seller in the beauty category on Amazon US, showcasing remarkable success.
MARKET EXPERTISE
Leveraging extensive experience in selling various brands within the beauty category on Amazon US, we strategically established positioning strategies for each brand. Through thorough analysis of each brand's concept, target audience, and product competitiveness, we set realistic goals, resulting in an impressive 770% growth in sales over the year.
BRAND ROYALTY
Beyond the rapid growth of 15 brands, LG Household & Health Care's genuine users and loyal customers expanded significantly, establishing a stable revenue foundation in the local market.
1st
Top Ranking
+5,000
From top 3 SKUs Sold Monthly
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