Congratulations to CJ Wellcare for achieving the top position in the health functional food category on Amazon US with Korean products! This accomplishment reflects the success and recognition of Korean health and wellness products in the competitive international market.
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Seoul, Gangnam-gu, Teheran-ro 7-gil, 22, 9F, 918
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info@forsit.co.kr
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New positions available at Forsit
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Global Brand Accelerator
Key Challenges
CJwellcare, a health functional food specialist, lacked experience in North American exports. Seeking success in the competitive North American health functional food market, especially on Amazon US, the company looked for partners with extensive experience in the local market.
CATEGORY EXPERTISE
To succeed in the competition with local brands, it was crucial to have a partner with a deep understanding and extensive experience in the relevant category.
BRAND GROWTH
As it was the first entry into the North American market, the main challenge was the growth of the brand.
Outcome
OUTCOME AVG. GROWTH in 2023
310%
Achieved the #1 position in the Health & Wellness category on Amazon US with Korean products for the first time.
CATEGORY EXPERTISE
Leveraging extensive experience in the Health & Wellness category market, CJwellcare entered the North American market for the first time in March 2023, achieving an impressive monthly growth rate of approximately 310% over the course of a year by thoroughly understanding and targeting the local customers' needs.
BRAND GROWTH
Now, CJwellcare has successfully established its Innerb brand as a leading health and wellness brand in Korea, making a significant presence in the Amazon US market.
1st
Top Ranking
+3,000
From top 3 SKUs Sold Monthly
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